The Jim Pattison Broadcast Group has been informing and entertaining Western Canadians since it opened for business in 1965 with its first radio station in Vancouver. Across the AM and FM dials, online, and on TV screens, they are now sharing the very best in news, information and entertainment across an expanding range of stations in communities throughout Western Canada. Each station and news portal is focused on creating extensive local programming that is relevant to the local communities they serve. The company had another busy year in 2016 as it rolled out more cutting-edge digital products and adjusted formats in several markets to keep up with changing listener preferences. New online news portals were launched in Nanaimo, BC, Red Deer, AB and Lethbridge, AB, along with Project WILD, a four-week adjudicated country music showcase in Alberta. Such activities will continue in 2017. The Jim Pattison Broadcast Group’s award-winning stations are heavily invested in their communities, reporting on daily events with a local flavour. Hiring local on-air talent, who are totally immersed in every city where the Broadcast Group operates, is a key priority. And the company continues to do its part, donating over $21 million of air-time to community and charitable causes.