About Us

 The Jim Pattison Broadcast Group is proud to be one of Canada’s premier radio and television companies. The Group combines over 90 years of broadcasting expertise the Group has a reputation built on Total Team Involvement and proudly serves the needs of listeners, viewers, advertisers and communities throughout the provinces of British Columbia, Alberta, Saskatchewan and Manitoba.  As the country’s largest private, western-based broadcasting company, The Jim Pattison Broadcast Group is continuing with its growth strategy in 2016 to ensure its long-term success. With 41 FM and 2 AM radio stations, combined with 3 independent television stations, the Broadcast Group has developed into a vibrant, successful and well-respected company. Its mission statement, “Working together, we’re stronger than ever” is the base of what the Broadcast Group stands for, its success in the past and its achievements in the future.The Broadcast Group radio stations program to listeners’ tastes with a variety of formats  including Hot AC (Adult Contemporary), AAA (Adult Album Alternative), Country, Top 40, Classic/Adult Rock and Soft Vocals, while viewers in Kamloops, B.C., Prince George, B.C. and Medicine Hat, Alberta tune in daily to its television stations for local news, information & entertainment programming,  as well as highly rated Canadian and U.S. sitcoms, dramas, hockey and specials from Rogers Broadcasting Ltd.’s “City” television.The award-winning stations are heavily invested in their communities, reporting on news and daily happenings of interest to their audiences, along with being totally immersed in each and every city we operate.  In 2015, the Broadcast Group donated over $21 million in airtime to charity, public service initiatives and local fundraisers. 2015 also saw the Broadcast Group further expand the integration of social media and digital strategies throughout its stations to connect with its local communities.2015 was also another year of growth for The Jim Pattison Broadcast Group.  In addition to celebrating 50 years in business, it expanded into Saskatchewan and Edmonton, acquiring 9 radio stations in 5 markets and added a second radio station in Grande Prairie, Alberta. It also acquired an online community portal in Prince Albert, Saskatchewan; launched an online portal in Kamloops, BC; and expanded its digital offerings for its radio divisions in Vancouver, Kelowna, Prince George and Vernon.

The Jim Pattison Broadcast Group looks forward to another busy year in 2016 when the team will be rolling out more cutting-edge digital products, solidifying formats in all markets, and finding new ways to give back to the communities in which they live.

The Jim Pattison Broadcast Group and its 700+ team members continue to strive for excellence in its operations, providing superior customer service and entertaining programming to its listeners, viewers and advertisers.DRIVE05

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