In 2018, The Broadcast Group also acquired 4 radio stations, 2 online news portals and 3 outdoor video displays located in Chilliwack, BC, Whitecourt, AB and Melfort, SK from Fabmar Communications. As part of the company’s evolving digital strategy, and in response to consumer demand for content on multiple platforms, the Broadcast Group launched new radio websites with a focus on streaming audio content. The company’s increasing focus on online news resulted in the launch of three new online news portals in Saskatchewan.
The Jim Pattison Broadcast Group’s award-winning stations are focused on reflecting the stories and events that are important to their local communities. Investing in local on-air talent that understands what is relevant to their audience in every city they service is a key priority. The company also strives to do its part when it comes to helping local charitable causes, donating over $22 million of air-time in support of their communities.