Commitment to local on-air talent that generates content that is relevant to the audience in every city they service is a key strategy for the Broadcast Group’s award-winning stations and online news portals. They focus on the stories, events and information that is reflective of their local communities. The company also strives to do its part when it comes to helping local charitable causes, donating over $23.5 million of air-time in support of their communities in 2019.
In 2019, the Jim Pattison Broadcast Group announced a partial acquisition of Lift Interactive Inc., a leading digital agency located in Edmonton, Alberta focused on digital strategy, user experience, design and technology development. The group also launched one new online news portal in British Columbia.