The Jim Pattison Broadcast Group has been informing and entertaining Western Canadians since it opened for business in 1965 with its first radio station in Vancouver. On the AM and FM dials, on television screens and increasingly online, the Broadcast Group offers the very best in local news, information and entertainment across its stations and portals in communities throughout Western Canada. Each station and online news portal is focused on creating extensive local programming that is relevant to the local communities they serve. In 2017, the Broadcast Group continued to adjust to the changing ways that consumers access information and to changing viewer and listener preferences. It rolled out more cutting-edge digital products and adjusted formats in several markets. The company’s increasing focus on online news resulted in the launch of four new online news portals in Prince George, BC, Medicine Hat, AB, Grande Prairie, AB and Northeast Saskatchewan. The Jim Pattison Broadcast Group’s award-winning stations are heavily invested in their people and their communities, reporting on daily events with a local flavour. Hiring local on-air talent that understand what is important to their audiences in every city where the Broadcast Group operates is a key priority. The company also strives to do its part when it comes to giving, donating over $22 million of air-time to community and charitable causes.