The Jim Pattison Broadcast Group, Canada’s largest private western-based broadcaster, today announced the company has been awarded a licence from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a new FM radio station serving the city of Calgary, Alberta.
The station, to be broadcast at 95.3 FM will be known as The PEAK and will be a music intensive Adult Album Alternative (AAA) format targeting female listeners from 25 to 49 years of age. The station will have a primary focus on new and emerging artists and a secondary focus on alternative music from the last decade (2000-2010). Local artists such as Cumako, Sydney York, The Dudes, Michael Bernard Fitzgerald, Braids and Zerbin will receive airplay, along with artists Said the Whale, Dan Mangan, Current Swell, Acres of Lions, Mother Mother, The Matinée, Hey Rosetta and Hey Ocean.
Rick Arnish, President of the Jim Pattison Broadcast Group said, “We’re extremely excited that the CRTC has granted us this very important licence that will benefit not only the city of Calgary, but also provides regional synergies with our other Alberta radio and television stations in Medicine Hat, Grande Prairie, Lethbridge, Red Deer, Drayton Valley, and Rocky Mountain House.”
Arnish continued, “As a new entrant in Calgary I’m very pleased that our broadcast group will continue to build on our owner’s 46 year history in the Canadian broadcast industry. We appreciate the opportunity the CRTC has granted us and the widespread support we received for our application from the general public and the music industry in Western Canada. We will be very respectful of the mandate granted to us by the CRTC and will ensure that we will uphold the commitments we made at the public hearing and in our application. This is a win-win for our listeners, the music industry and the city of Calgary.”
As part of this application, the Jim Pattison Broadcast Group has committed $8.75 million over 7 years to the promotion and development of Canadian Content (CCD), all of which will benefit emerging Canadian artists. Those initiatives include $4.9 million for the Alberta PEAK Performance Project supported by the Alberta Music Industry Association. Arnish explained, “We’re pleased to be able to launch this new CCD initiative that will be similar to the very successful PEAK Performance Project (PPP) in Vancouver.”
The Alberta Music Industry Association was excited to support the Jim Pattison Broadcast Group’s application for a Calgary radio station as they recognized the huge success and buzz created by the PPP in Vancouver and wanted to see that CCD program replicated in the Alberta music industry. The PEAK Performance Project will be dedicated to the discovery and growth of Emerging Canadian artists throughout the province of Alberta.
Arnish stated, “A fixed on-air date is not yet established for the launch of 95.3 The PEAK as the Broadcasting Decision was just received. However, the CRTC gives 24 months from the date of its Decision for the new licence to be on-air and we plan to be on the air well ahead of that deadline. We will confirm the on-air date in the coming months as we build this exciting new radio station for Calgary.”
President, Jim Pattison Broadcast Group